Hublet is a Finnish technology company that provides self-service tablet solutions. Their main product is a smart docking station system for tablets, designed for use in public spaces like libraries, schools, and businesses. Hublet's solution allows organizations to securely lend tablets to users while managing the devices remotely.

Rebranding Hublet

The original brand was not properly communicating the Hublet brand attributes of friendliness and joy. I created new brand visuals with revised logo, custom illustrations and new colors to better align with the company values.

Redesign of Hublet products

Hublet has a series of digital interfaces from docking stations to tablets to manager web UI. These were redesigned with the new brand in mind, while improving accessibility and usability. I also created a design system for future use.